![]() ![]() ![]() The good news: There are several free video editing solutions you can download that run the gamut from super simple to Hollywood-level powerful. However, depending on your particular skill set and/or what it is you’re trying to accomplish with your videos, you may find that the above options are either too complicated or not packed with enough features. For Windows, that’s Windows Movie Maker, and for Macs, it’s iMovie. If you have a PC that’s running Microsoft Windows, or an iMac/Macbook, there’s a good chance you already have video editing software installed on your computer. And in order to do that, you’re going to need some video editing software. Of course, even if you are completely sold on the idea of incorporating video into your business’s marketing program, there’s still the issue of actually creating the videos. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. As you advance, you'll have a better idea of what you need and what's worth paying a premium for.Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t. If you're just starting out, I'd certainly start with iMovie, since it's free and fully integrated into your Mac's operating system. Both let you stay in the Apple ecosystem. We also highly recommend Apple's extensive Final Cut Pro, which you can pay for just once, and its free consumer offering, iMovie. ![]() Of course, you'll have to pay a monthly subscription in order to use it. Adobe Premiere Pro is top-notch, and just about the most computer editor out there. ![]() If you're working on the go, all of the best MacBooks on the market, including the M2 MacBook Air and M2 MacBook Pro really like these titles. They'll all work great on macOS Monterey, and should also work fine on macOS Ventura as well. You can't go wrong with any of these titles. Our team of Apple experts have years of experience testing all kinds of tech and gadgets, so you can be sure our recommendations and criticisms are accurate and helpful. ![]()
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